Simplicity turns out to be very hard. Most of the time when you are working on something simple you end up with something way too simple, like basic shapes. Doing this is not really designing something new but instead just using the same old shapes. My simple theory was to use the basic dog tag style for this jewelry collection. It was simple, but way overdone. It wasn’t even like I was designing something. I just took another idea and applied it to this new collection. The dog tag idea was scrapped quickly, only after about a week or two. Back to the drawing board.